Privacy Notice

Last updated: 23 April 2026

1. Who we are

For the purposes of this website, CARING FUTURES LTD (company number 13049851), trading as Caring Futures, is the organisation responsible for deciding how your personal information is used.

Contact details:

Email: info@caringfutures.co.uk
Telephone: +44 7432 223380
Address: 184 Pensby Road, Heswall, Wirral, CH60 7RJ, United Kingdom

2. What this notice covers

This notice explains how we use personal information when you:

visit or use the Caring Futures website;
submit an enquiry through the contact form;
complete the eligibility form or modal;
contact us by email, telephone, or WhatsApp; or
ask us about benefits, care, or related support services.

This notice should be read together with our Cookie Notice and Terms & Conditions.

3. The personal information we collect

Depending on how you use the site, we may collect:

identity details, such as your name;
contact details, such as your email address and telephone number;
enquiry details, such as the subject of your message and the information you choose to provide;
eligibility information, such as your answers about residence, pension status, health conditions, and current benefits;
technical and security information, such as IP address, browser details, security logs, and anti-bot checks;
cookie and consent-preference information; and
correspondence records if you contact us directly.

We do not intentionally collect special category data through the public website unless you choose to include health-related information in an enquiry.

4. How we collect your information

We collect information:

directly from you when you complete a form or contact us;
automatically through limited technical logs and security tools used to protect the website and forms;
from Cloudflare Turnstile when a form is protected against spam or abuse;
from our CRM and operational systems once an enquiry has been submitted; and
from trusted service providers acting on our behalf.

5. Why we use your information and our lawful bases

We use personal information for the following purposes:

Purpose	Typical data used	Lawful basis
To respond to enquiries and follow up with you	Name, email, phone, message, eligibility answers	Steps before entering into a contract and legitimate interests
To assess whether our services may be relevant to your situation	Contact details, eligibility answers, enquiry details	Steps before entering into a contract and legitimate interests
To manage our records, complaints, and day-to-day operations	Contact details, correspondence, internal notes	Legitimate interests
To protect the website and forms from spam, fraud, or misuse	IP address, browser details, Turnstile token and related security signals	Legitimate interests and, where applicable, legal obligations relating to security
To comply with legal, tax, accounting, or regulatory duties	Records relevant to the obligation in question	Legal obligation
To send direct marketing	Contact details and marketing preferences	Consent or another lawful basis permitted by law

Where we rely on legitimate interests, those interests are generally to run the website safely, manage enquiries efficiently, and operate Caring Futures in a secure and responsible way.

We may share personal information with:

Cloudflare, which hosts and secures the website and provides Turnstile form protection;
FLG / FLG360, which receives lead data submitted through the contact and eligibility forms;
IT, hosting, security, and professional support providers who help us run the business;
professional advisers, insurers, auditors, or regulators where necessary; and
carefully selected partner organisations where you ask us to make a referral or introduction.

We do not sell personal information.

7. International transfers

Some of our service providers may process personal information outside the UK or European Economic Area. Where this happens, we expect appropriate safeguards to be used, such as adequacy regulations, standard contractual clauses, or another lawful transfer mechanism.

8. How long we keep information

Our working retention approach is:

Record type	Typical retention period
General website enquiries	Up to 24 months after the last meaningful contact
Eligibility enquiries that do not become active matters	Up to 24 months after the last meaningful contact
Client or service records	Up to 7 years after the end of the relationship, unless a different period is legally required
Cookie preference records	Up to 6 months from the most recent choice
Security and anti-abuse logs	Usually no longer than 12 months unless needed for investigation

We review retention periods periodically and may update them where operational or legal requirements change.

9. Your rights

Depending on where you are based and the circumstances, you may have the right to:

ask for access to your personal information;
ask for inaccurate information to be corrected;
ask for information to be erased;
ask for processing to be restricted;
object to certain kinds of processing;
ask for your information to be transferred to another provider;
withdraw consent where we rely on consent; and
complain to a data protection regulator.

If you are in the UK, you can complain to the Information Commissioner’s Office (ICO). If you are in the EU/EEA, you may also have the right to complain to your local supervisory authority.

10. Cookies and similar technologies

We use cookies and similar technologies for security, remembering your cookie preferences, and supporting protected forms.

We do not set optional analytics or marketing cookies by default.
Optional cookies should only be used after you make an active choice through the cookie controls.
You can revisit your choice at any time through the cookie settings control in the website footer.

Further details are in our Cookie Notice.

11. Automated decision-making

We do not use website form submissions to make decisions about you based solely on automated processing that produce legal or similarly significant effects.

The eligibility form is an initial enquiry tool only. It does not provide a formal legal or benefits decision.

12. Third-party websites

If you follow a link to another website, app, or service, that third party will be responsible for its own privacy practices. You should read their privacy and cookie information separately.

13. Children

This website is aimed at adults. We do not knowingly collect personal information directly from children through the public site.

14. Changes to this notice

We may update this notice from time to time. The latest version will always be published on this page with the revised date shown at the top.

15. Contact us about privacy

If you have any questions about this notice or how we use personal information, contact:

CARING FUTURES LTD
Company number 13049851
184 Pensby Road
Heswall
Wirral
CH60 7RJ
United Kingdom
info@caringfutures.co.uk
+44 7432 223380